It is easy to calculate the ROI of email marketing compared to traditional marketing strategies. Hence, tracking and reporting play an important part in a successful email marketing campaign. In fact, if you aren’t measuring your marketing activity, it won’t be easy to prove its efficacy. You will not know how many on your list opened and read the last email. In fact, you will not know if any of these customers clicked on your offer and made a purchase through your site. That is why you need to implement an effective email marketing tracking and reporting system. Here is the importance of email marketing tracking and reporting.
Tracking helps you know what your customers are asking for. You can test different email layouts, offers, and email sending days to find the best one that improves your ROI. It helps you to determine the optimal time to send your email so that it gets in front of hundreds of eyeballs. If one layout doesn’t work, you can test another. If you don’t track the activity of your email marketing strategy, you won’t know what is working and what is not. Hence, tracking and reporting are important to take your email marketing campaign to the next level.
Email marketing tracking helps you determine who opened the mail, who blocked it, and who didn’t open it. You will know what links they clicked and whether they shared the link with another person such as a friend or family member. That is why you need to implement tracking and reporting for all your email marketing campaigns without delay. There are many software programs that you can use for this purpose. The right software is important to enhance the effectiveness of the strategy.