Email marketing is one of the best ways to reach out to customers both new and old. There’s very little incremental cost to send multiple messages; once you own the address list and create the letter, it doesn’t really matter money-wise if you’re sending your email to 100 people or 100,000 people.
But sending your sales messages to 100,000 people who aren’t interested in your product won’t result in more sales and will probably get your company’s email addresses marked as spam. You need an email marketing strategy which ensures that the people who get your emails are actually interested in your products. Here are some tips for designing your email marketing strategy that will help you grow your business.
Figure out what your objectives are with your emails, then choose the appropriate technical support for those objectives. Many times people get caught up in all of the shiny new features of an email marketing program and try to design their marketing strategy around what the program can do, rather than making the program do what they need.
Use a simple design that catches the reader’s eye and gets your message across without being crowded. You want to use an “F” shape, starting at the top left and moving right to fill the space.
Remember that a poorly designed email can be more harmful than no email at all. You can turn potential customers off of your brand by sending out emails with broken links or poorly worded content. Be patient and take the time necessary to send out good emails that have been tested in multiple clients and in multiple scenarios.
Email marketing can seem a little daunting because of all of the available options. However, if you use the available technology wisely, use good design elements, and make sure that you are sending out proof-read, tested email blasts, you will find that email marketing really helps your business.